Business Case
If you think for one moment; what the costs of accruing, retaining and then informing your customers are or can be; are you sure that your communications reach the targeted audience? Are you sure about who is seeing your message?
- Do you actually know who is reading your poster?
- Do you actually know which person is seeing your advert in the newspaper?
- Do you really know who is visiting your website expect for some statistic?
- Email communications, despite sophistications and opted-in lists, can be blocked, end up in the spam box, end up deleted or just ignored.
- SMS costs can be prohibitive in many cases.
Just think of the money wasted on such methods in terms of time to create, change management and delivery costs of getting your message across.
With i-yell we can take the uncertainly out for you. You can trace and track each user and send offers and messages targeted to them. What is more, you can correspond with them directly to see what their interests and needs are, saving in costs and wasted effort.
For example, even simple leaflets will cost you several hundred pounds per month. For just less than £5.00 a day, for the basic application, you can reach millions of smartphone users and send your message when you want as many times as you want to people who have opted-in to your app. Now compare that to what you are paying currently?
The Facts
- Apple's app economy was worth more than $2.4 billion a year,
- $200 million worth of applications sold in Apple's iPhone store every month, or about $2.4 billion a year.
- The latest studies and reports show that there are more than 6 million Smartphone users in the UK alone and purchases of Smartphones will outsell PC sales by 2011; now that's a lot of mobiles! (Neilson 2009)
- The Neilson survey also found that mobile web browsing was the fast growing mobile media activity, with 10.4 million users surfing the internet from their mobile device in the third quarter.
- The second fastest growing mobile media activity was downloading applications, with 4.1 million users (2009).
- Companies are increasingly looking to reduce costs in a depressed global market.
If you want to know how we can help you reach, engage and retain customers speak to us now.
'Apps for the iPhone and an array of imitators are generating billions of dollars in annual sales even as most of the technology industry slumps.' Source: FT 20/12/09.
Now with out 'Try and Buy' offer you get a chance to see if apps are for you!